Developing the public relations campaign : a team-based approach / Randy Bobbitt, University of West Florida, Ruth Sullivan, Marshall University
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| | | | Developing the public relations campaign : a team-based approach. - BostonbPearson , 2014. | xvii, 238 p. : ill. ; 24 cm. | Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and. | ISBN 9780205066728 | .-ISBN 0205066720. | | 1. Public relations.I. Sullivan, Ruth - 1955- II. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 938775 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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