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Developing the public relations campaign : a team-based approach / Randy Bobbitt, University of West Florida, Ruth Sullivan, Marshall University

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  • MARC

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    HM1221
    .B63 2014
     
    938775 (Shelf),BOK
    Bobbitt, William R

         Developing the public relations campaign : a team-based approach. - BostonbPearson , 2014.

         xvii, 238 p. : ill. ; 24 cm.
         Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and.

         ISBN 9780205066728
         .-ISBN 0205066720.
         
         1. Public relations.I. Sullivan, Ruth - 1955- II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    938775ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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