Political marketing / edited by Paul R Baines
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| | | | | | | 938605 (Reference),V. 3, 2011,BOK |
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| | Political marketing. - London , 2011. |
| | 3 v. : ill. ; 24 cm SAGE library in marketing. | | v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices and advances in political marketing. | | ISBN 1849207844 (hbk.) | | .-ISBN 9781849207843 (hbk.). | | | | 1. Advertising, Political 2. Campaign management 3. Propaganda - Political aspects 4. Marketing - Political aspects.I. Baines, Paul - 1973- II. Title III. Series | | | Library : UiTM Shah Alam; UITM Sabah |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 938605 | Reference | V. 3, 2011 | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | ruj | | 938606 | Reference | V. 2, 2011 | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | ruj | | 938607 | Reference | V. 1, 2011 | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | ruj |
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