Strategy for tourism / John Tribe
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| | | | Strategy for tourism. - Oxford , 2010. | vi, 258 p. : ill. ; 25 cm. | Includes bibliographical references and index. | Strategic purpose -- Introduction to strategy -- Mission and purpose -- Culture and strategy -- Strategic analysis -- The external environment: PEST -- The external environment: competition -- The internal environment: capability -- Strategic choice --. | ISBN 9781906884079 (pbk.) | .-ISBN 1906884072 (pbk.). | | 1. Tourism - Management 2. Leisure industry - Management.I. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 940562 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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