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Strategy for tourism / John Tribe

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    G155.A1
    T75 2010
     
    940562 (Shelf),BOK
    Tribe, John

         Strategy for tourism. - Oxford , 2010.

         vi, 258 p. : ill. ; 25 cm.
         Includes bibliographical references and index.
         Strategic purpose -- Introduction to strategy -- Mission and purpose -- Culture and strategy -- Strategic analysis -- The external environment: PEST -- The external environment: competition -- The internal environment: capability -- Strategic choice --.

         ISBN 9781906884079 (pbk.)
         .-ISBN 1906884072 (pbk.).
         
         1. Tourism - Management 2. Leisure industry - Management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    940562ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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