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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

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    HF5415.13
    .B46 2013
     
    946396 (Shelf),BOK
    Best, Roger J.

         Market-based management : strategies for growing customer value and profitability. - Upper Saddle River, N.J. , 2000.

         xxiv, 552 p. : ill. (some col.) ; 23 cm.
         Includes index.

         ISBN 0130387754 (pbk.)
         .-ISBN 9780130387752 (pbk.).
         
         1. Marketing - Management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    946396ShelfPERP. PENTADBIRAN & PENGAJIAN POLISI TAR(PSP)BOOKRAK TERBUKA (OPEN SHELVES)

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