BLUE OCEAN STRATEGY : Insights and Experiences of Universiti Sains Malaysia / Editor Ramli Mohamed
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| | | BLUE OCEAN STRATEGY : Insights and Experiences of Universiti Sains Malaysia. |
| xxx, 169 pages : illustrations ; 24 cm SPECIAL PUBLICATION SERIES. | "Authors, Asha Suresh Chand ... [et al.]"--P. [viii]. | Includes index. | ISBN 9789838615594. | | 1. Universiti Sains Malaysia 2. Education, Higher - Marketing 3. New products 4. Market segmentation - Marketing.I. Ramli Mohamed II. Penerbit Universiti Sains Malaysia. III. Title IV. Series | | Library : UiTM Shah Alam; UITM Perlis; UiTM Negeri Sembilan; UITM Kedah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 935976 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | RAK TERBUKA (OPEN SHELVES) | 1003384 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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