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Marketing strategy & competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud

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  • MARC

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    HF5415.127
    .H66 2012
     
    933329 (Issued),BOK
    Hooley, Graham J.

         Marketing strategy & competitive positioning. - Harlow, Essex , 2012.

         xv, 578 p. : col. ill. ; 27 cm.

         ISBN 9780273740933 (pbk.).
         
         1. Target Marketing - Management 2. Marketing - Management.I. Piercy, Nigel II. Nicolaud, Brigitte III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    933329IssuedPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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