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Contemplating corporate marketing, identity and communication / edited by Klement Podnar and John M.T. Balmer

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  • MARC

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    HM791
    .C66 2010
     
    927011 (Shelf),BOK
    Contemplating corporate marketing, identity and communication. - New York , 2010.

         xi 163 p. : ill ; 25 cm.

         ISBN 9780415577434(hardback).
         
         1. Communication in organizations - Congresses. 2. Corporate culture - Congresses 3. Corporate image - Congresses 4. Marketing - Management - Congresses 5. Branding (Marketing) - Congresses.I. Podnar, Klement. II. Balmer, John M. T. III. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    927011ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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