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Towards effective place brand management : branding European cities and regions / edited by Gregory Ashworth, Mihalis Kavaratzis

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    HF5415.12.E8
    T696 2010
     
    927069 (Shelf),BOK
    Towards effective place brand management : branding European cities and regions. - Northampton , 2010.

         xiv, 279 p. : ill ; 24 cm.

         ISBN 9781848442429(hardback).
         
         1. Place marketing - Europe - Case studies 2. Brand name products - Europe - Case studies 3. Product management - Europe - Case studies.I. Ashworth, G. J. II. Kavaratzis, Mihalis III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    927069ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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