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Marketing management : a decision making approach / Pingali Venugopal

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    HF5415.13
    .V46 2010
     
    940519 (Shelf),BOK
    Venugopal, Pingali , 1958-

         Marketing management : a decision making approach. - New Delhi, India , 2010.

         xvii, 245 p. : il ; 25 cm.
         Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.

         ISBN 9788132104711(paper back)
         .-ISBN 8132104714(paper back).
         
         1. Marketing - Management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    940519ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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