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Brand champions : how superheroes bring brands to life / Ian P. Buckingham

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    HD69.B7
    B8315 2011
     
    929344 (Shelf),BOK
    Buckingham, Ian , 1967-

         Brand champions : how superheroes bring brands to life. - Houndmills, Basingstoke, Hampshire. - New York , 2011.

         xii, 209 p. : ill ; 24 cm.

         ISBN 9780230220324(hardback)
         .-ISBN 0230220320(hardback).
         
         1. Brand name products - Case studies 2. Brand name products - Case studies 3. Branding (Marketing) 4. Branding (Marketing) - Case studies.I. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    929344ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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