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ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos

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    HF5415.1265
    .P69 2011
     
    924952 (Shelf),BOK
    Powell, Guy R.

         ROI of $ocial media : how to improve the return on your social marketing investment. - Singapore , 2011.

         xviii, 289 p. : ill. ; 24 cm.

         ISBN 9780470827413 (hbk.)
         .-ISBN 0470827416 (hbk.).
         
         1. Social marketing 2. Internet marketing 3. Social media - Marketing 4. Social media - Economic aspects 5. Online social networks - Economic aspects.I. Groves, Steven II. Dimos, Jerry III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    924952ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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