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The Olympic Games effect : how sports marketing builds strong brands / John A. Davis

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    GV721.5
    .D38 2012
     
    924892 (In Transit),BOK
    Davis, John , 1960 Feb. 17-

         The Olympic Games effect : how sports marketing builds strong brands. - Hoboken, NJ , 2012.

         xviii, 398 p. : ill. ; 23 cm.

         ISBN 9781118171684 (pbk.)
         .-ISBN 1118171683 (pbk.).
         
         1. Sports - Marketing 2. Branding (Marketing) 3. Olympics - Economic aspects.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    924892In TransitPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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