Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard
-
| | | | | | Social media ROI : managing and measuring social media efforts in your organization. - Indianapolis, Ind , 2011. | | xvi, 292 p. : ill. ; 23 cm. | | Includes index. | | Creating the social company -- Aligning social media to business goals -- Planning for performance measurement -- Establishing clarity of vision, purpose, and execution -- Understanding how social media plugs into the organization -- The people principle -- Establishing social media guidelines for the organization -- Laying the operational groundwork for effective social media management -- The new rules of brand communications in the age of social media -- Listening before talking -- Social media and digital brand management -- Real-time digital support: fixing customer service once and for all -- Social media program management: putting it all together -- Creating a measurement practice for social media programs -- ROI and other social media outcomes -- F.R.Y (frequency, reach, and yield) and social media -- Social media program analysis and reporting. | | ISBN 9780789747419 | | .-ISBN 0789747413. | | | | 1. Internet marketing 2. Social media - Economic aspects.I. Title | | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-11.gif | | | Library : UiTM Shah Alam; UiTM Johor |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 924868 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | | 949639 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|
