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Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites / Simon Salt

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  • MARC

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    HM742
    .S25 2011
     
    924865 (Shelf),BOK
    Salt, Simon

         Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites. - Indianapolis, Ind , 2011.

         x, 229 p. : ill. ; 23 cm.
         Includes index.
         Why should I bother? -- Square pegs and round holes : where does this all fit? -- Games people play -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social location sharers -- We're here all week : event marketing with social location sharing apps -- Socially speaking : the social business -- Plan, plan, and plan.

         ISBN 9780789747211 (pbk.)
         .-ISBN 0789747219 (pbk.).
         
         1. Application software - Economic aspects 2. Business enterprises - Computer networks 3. Internet marketing 4. Online social networks 5. Location-based services - Computer networks 6. Social media - Economic aspects.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-11.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    924865ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    949638ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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