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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

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    HF5823
    .B387 2012
     
    925210 (Shelf),BOK
    Belch, George E. , 1951-

         Advertising and promotion : an integrated marketing communications perspective. - New York , 2012.

         xxxv, 769 p. : ill. (chiefly col.) ; 29 cm.

         ISBN 9780071314404 (global ed. : pbk.)
         .-ISBN 0071314407 (global ed. : pbk.).
         
         1. Advertising 2. Sales promotion 3. Communication in marketing.I. Belch, Michael A. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    925210ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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