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Business-to-business marketing management : strategies, cases and solutions / edited by Mark S. Glynn, Arch G. Woodside

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  • MARC

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    HF5415.13
    .B875 2012
     
    933228 (Shelf),BOK
    Business-to-business marketing management : strategies, cases and solutions. - Bingley, UK , 2012.

         xiv, 355 p. : ill. ; 24 cm Advances in business marketing & purchasing v. 18.

         ISBN 9781780525761
         .-ISBN 1780525761.
         
         1. Marketing - Management 2. Industrial marketing.I. Glynn, Mark S. II. Woodside, Arch G. III. Title IV. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    933228ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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