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Pre-commerce : how companies and customers are transforming business together / Bob Pearson

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  • MARC

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    HF5415.32
    .P43 2011
     
    942684 (Shelf),BOK
    Pearson,Bob , 1962-

         Pre-commerce : how companies and customers are transforming business together. - San Francisco , c2011.

         1 online resource (310 p.).
         The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.

         ISBN 9780470928448
         .-ISBN 0470928441.
         
         1. Consumer behavior - Technological innovations 2. Internet marketing 3. Customer relations - Technological innovations 4. Social media - Economic aspects.I. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    942684ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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