Pre-commerce : how companies and customers are transforming business together / Bob Pearson
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| | | | Pre-commerce : how companies and customers are transforming business together. - San Francisco , c2011. | 1 online resource (310 p.). | The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started. | ISBN 9780470928448 | .-ISBN 0470928441. | | 1. Consumer behavior - Technological innovations 2. Internet marketing 3. Customer relations - Technological innovations 4. Social media - Economic aspects.I. Title | | Library : UiTM Shah Alam; UITM Perlis; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 942684 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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