Destination brands : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride
-
| | | | Destination brands : managing place reputation. - Oxford , 2011. | xvii, 370 pages : illustrations ; 24 cm. | New ed. of: Destination branding : creating the unique destination proposition. 2011. | ISBN 0080969305 (pbk.) | .-ISBN 9780080969305 (pbk.). | | 1. Tourism - Marketing 2. Advertising - Tourism.I. Pritchard, Annette II. Pride, Roger III. Title | | Library : UiTM Shah Alam; UITM Sarawak; UITM Pulau Pinang; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 928483 | Shelf | | PERPUSTAKAAN ALAM BINA TUN ABDUL RAZAK(FSPU) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|