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Unthinking : the surprising forces behind what we buy / Harry Beckwith

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  • MARC

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    HF5415
    B436 2011
     
    938730 (Shelf),BOK
    Beckwith, Harry , 1949-

         Unthinking : the surprising forces behind what we buy.

         viii, 325 pages ; 20 cm.

         ISBN 9780446574273
         .-ISBN 0446574279.
         
         1. Consumer behavior 2. Consumption (Economics) - Psychological aspects 3. Marketing - Psychological aspects.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    938730ShelfPERP. PERUBATAN TAR KAMPUS SG. BULOH(PPSB)BOOKRAK TERBUKA (OPEN SHELVES)

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