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The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L. J. Shrum

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    HF5827.9
    .P78 2012
     
    921745 (Shelf),BOK
    The psychology of entertainment media : blurring the lines between entertainment and persuasion. - New York , 2012.

         xvii, 346 p. : ill ; 24 cm.

         ISBN 9781848729445 (hardcover : alk. paper)
         .-ISBN 1848729448 (hardcover : alk. paper).
         
         1. Subliminal advertising 2. Advertising - Psychological aspects 3. Mass media - Psychological aspects 4. Persuasion (Psychology) - Psychological aspects 5. Manipulative behavior.I. Shrum, L. J. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    921745ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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