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Handbook of research in international marketing / edited by Subhash C. Jain, David A. Griffith

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    HF1416
    .I645 2011
     
    924830 (Shelf),BOK
    International Marketing Theory Conference: 2010: University of Connecticut)

         Handbook of research in international marketing. - Cheltenham, UK , 2011.

         xv, 417 p. : ill. ; 24 cm.
         Previous ed.: 2003.
         "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref.

         ISBN 1849803021 (hbk.)
         .-ISBN 9781849803021 (hbk.).
         
         1. Advertising - Congresses - Research 2. Export marketing - Congresses - Research 3. Foreign trade promotion - Congresses - Research.I. Jain, Subhash C. - 1942- II. Griffith, David A. - 1942- III. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    924830ShelfPERPUSTAKAAN ALAM BINA TUN ABDUL RAZAK(FSPU)BOOKRAK TERBUKA (OPEN SHELVES)
    927742ReferencePTAR KAMPUS PUNCAK ALAM(PPA)BOOKruj

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