Handbook of research in international marketing / edited by Subhash C. Jain, David A. Griffith
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| | | International Marketing Theory Conference: 2010: University of Connecticut) |
| Handbook of research in international marketing. - Cheltenham, UK , 2011. | xv, 417 p. : ill. ; 24 cm. | Previous ed.: 2003. | "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref. | ISBN 1849803021 (hbk.) | .-ISBN 9781849803021 (hbk.). | | 1. Advertising - Congresses - Research 2. Export marketing - Congresses - Research 3. Foreign trade promotion - Congresses - Research.I. Jain, Subhash C. - 1942- II. Griffith, David A. - 1942- III. Title | | Library : UiTM Shah Alam; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 924830 | Shelf | | PERPUSTAKAAN ALAM BINA TUN ABDUL RAZAK(FSPU) | BOOK | RAK TERBUKA (OPEN SHELVES) | 927742 | Reference | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj |
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