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Ethics in marketing : international cases and perspectives / Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero

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    HF5415
    .M8348 2012
     
    923169 (Shelf),BOK
    Murphy, Patrick E. , 1948-

         Ethics in marketing : international cases and perspectives. - London , 2012.

         xii, 171 p. : ill. ; 24 cm.

         ISBN 9780415783514 (hbk)
         .-ISBN 0415783518 (hbk)
         .-ISBN 9780415783521 (pbk)
         .-ISBN 0415783526 (pbk).
         
         1. Marketing - Case studies - Moral and ethical aspects 2. Marketing - Case studies - Moral and ethical aspects.I. Laczniak, Eugene R. II. Prothero, Andrea III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    923169ShelfPERPUSTAKAAN ALAM BINA TUN ABDUL RAZAK(FSPU)BOOKRAK TERBUKA (OPEN SHELVES)
    933419ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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