Ethics in marketing : international cases and perspectives / Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero
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| | | Murphy, Patrick E. , 1948- |
| Ethics in marketing : international cases and perspectives. - London , 2012. | xii, 171 p. : ill. ; 24 cm. | ISBN 9780415783514 (hbk) | .-ISBN 0415783518 (hbk) | .-ISBN 9780415783521 (pbk) | .-ISBN 0415783526 (pbk). | | 1. Marketing - Case studies - Moral and ethical aspects 2. Marketing - Case studies - Moral and ethical aspects.I. Laczniak, Eugene R. II. Prothero, Andrea III. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 923169 | Shelf | | PERPUSTAKAAN ALAM BINA TUN ABDUL RAZAK(FSPU) | BOOK | RAK TERBUKA (OPEN SHELVES) | 933419 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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