The 4 A's of marketing : creating value for customer, company and society / Jagdish Sheth, Rajendra Sisodia
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| | | | The 4 A's of marketing : creating value for customer, company and society. - New York , 2012. | 209 p. : ill. ; 26 cm. | ISBN 9780415898348 | .-ISBN 041589834X | .-ISBN 9780415898355 | .-ISBN 0415898358. | | 1. Relationship marketing 2. Customer relations - Management 3. Marketing.I. Sisodia, Rajendra II. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 920994 | Shelf | | PERPUSTAKAAN ALAM BINA TUN ABDUL RAZAK(FSPU) | BOOK | RAK TERBUKA (OPEN SHELVES) | 932545 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 942803 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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