Marketing management : a cultural perspective / edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti
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| | | Marketing management : a cultural perspective. - Abingdon, Oxon , 2012. |
| xxxviii, 540 p. : ill. ; 26 cm. | ISBN 9780415606820 (hbk.) | .-ISBN 9780415606837 (pbk.). | | 1. Marketing - Cross-cultural studies 2. Marketing - Cross-cultural studies - Management 3. Export marketing - Cross-cultural studies.I. Penaloza, Lisa II. Toulouse, Nil III. Visconti, Luca M. IV. Title | | Library : UiTM Shah Alam; UITM Sarawak |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 923222 | Shelf | | PERPUSTAKAAN ALAM BINA TUN ABDUL RAZAK(FSPU) | BOOK | RAK TERBUKA (OPEN SHELVES) | 930329 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 933413 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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