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Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron

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    HF5415.1255
    .H65 2010
     
    922131 (Shelf),BOK
    Holt, Douglas B.

         Cultural strategy : using innovative ideologies to build breakthrough brands. - Oxford , 2010.

         xv, 387 p. : ill. ; 24 cm.

         ISBN 9780199587407 (hbk.)
         .-ISBN 019958740X (hbk.).
         
         1. Branding (Marketing) - Case studies 2. Marketing - Social aspects 3. Branding (Marketing) - Case studies.I. Cameron, Douglas II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    922131ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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