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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato

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    HF5415.1255
    .C38 2010
     
    926452 (Shelf),BOK
    Cato, Mac

         Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands. - Beverly , 2010.

         208 p. : ill. (chiefly col.) ; 27 cm.

         ISBN 9781592535170
         .-ISBN 1592535178.
         
         1. Branding (Marketing) 2. Consumer behavior 3. Identity (Psychology) 4. Emotions - Social aspects 5. Communication in marketing - Social aspects 6. Creative ability in business.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    926452ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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