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Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland

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    HF5822
    .S84 2008
     
    935323 (Shelf),BOK
    Sutherland, Max

         Advertising and the mind of the consumer : what works, what doesn't and why. - Crows Nest, NSW , 2008.

         xii, 366 p. : ill. ; 23 cm.
         Previous ed.: London: Kogan Page, 2000.

         ISBN 1741755999 (pbk.)
         .-ISBN 9781741755992 (pbk.).
         
         1. Advertising - Psychological aspects 2. Consumer behavior.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    935323ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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