Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij
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| | | Mooij, Marieke K. de , 1943- |
| Consumer behavior and culture : consequences for global marketing and advertising. - Thousand Oaks, Calif , 2011. | xv, 403 p. : ill. (some col.) ; 24 cm. | Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004. | ISBN 9781412979900 (pbk.) | .-ISBN 1412979900 (pbk.). | | 1. Consumer behavior - Cross-cultural studies 2. Consumers - Psychology 3. Marketing.I. Mooij, Marieke K. de - 1943- II. Title | | Library : UiTM Shah Alam; UITM Pulau Pinang |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 915689 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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