Services Marketing : Concepts, Strategies, & Cases / K. Douglas Hoffman, John E. G. Bateson
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| | | | Services Marketing : Concepts, Strategies, & Cases. | xv, 461 pages : illustrations ; 27 cm. | ISBN 9781439039397 | .-ISBN 1439039399. | | 1. Service industries - Marketing.I. Bateson, John E. G. II. Title | | Library : UiTM Shah Alam; UITM Pulau Pinang; UiTM Johor; UITM Pahang |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 893863 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | OSs | 893864 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | slr | 893865 | Reference | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj | 916134 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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