New products and services development / edited by Hubert Gatignon
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| | | | 915912 (Reference),V. 1, 2011,BOK |
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| New products and services development. - London , 2011. |
| 4 v. : ill. ; 24 cm SAGE library in business and management. | v. 1. Innovating new products and services : the dimensions of innovations -- v. 2. Orienting the firm for promoting innovations : establishing a culture of innovations -- v. 3. Organizing to innovate : adapting the firm to innovate -- v. 4. Launching new products and services : marketing innovations effectively. | ISBN 9780857020536 (set) | .-ISBN 0857020536 (set). | | 1. New products - Management 2. New products - Marketing.I. Gatignon, Hubert II. Title III. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 915912 | Reference | V. 1, 2011 | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj | 915913 | Reference | V. 2, 2011 | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj | 915914 | Reference | V. 3, 2011 | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj | 915915 | Reference | V. 4, 2011 | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj |
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