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New products and services development / edited by Hubert Gatignon

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    HF5415.153
    .N49 2011
     
    915912 (Reference),V. 1, 2011,BOK
    New products and services development. - London , 2011.

         4 v. : ill. ; 24 cm SAGE library in business and management.
         v. 1. Innovating new products and services : the dimensions of innovations -- v. 2. Orienting the firm for promoting innovations : establishing a culture of innovations -- v. 3. Organizing to innovate : adapting the firm to innovate -- v. 4. Launching new products and services : marketing innovations effectively.

         ISBN 9780857020536 (set)
         .-ISBN 0857020536 (set).
         
         1. New products - Management 2. New products - Marketing.I. Gatignon, Hubert II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    915912ReferenceV. 1, 2011PTAR KAMPUS PUNCAK ALAM(PPA)BOOKruj
    915913ReferenceV. 2, 2011PTAR KAMPUS PUNCAK ALAM(PPA)BOOKruj
    915914ReferenceV. 3, 2011PTAR KAMPUS PUNCAK ALAM(PPA)BOOKruj
    915915ReferenceV. 4, 2011PTAR KAMPUS PUNCAK ALAM(PPA)BOOKruj

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