Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin
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| | | | Strategic brand management for B2B markets : a road map for organizational transformation. - New Delhi , 2010. | xix, 262 p. : ill. ; 22 cm Response books. | ISBN 9788132105220 (paper back) | .-ISBN 8132105222 (paper back). | | 1. Branding (Marketing) 2. Brand name products - Management 3. Product management - India 4. Branding (Marketing) - India 5. Brand name products - India - Management 6. Product management - India.I. Title II. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 915672 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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