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Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin

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    HF5415.1255
    .S37 2010
     
    915672 (Shelf),BOK
    Sarin, Sharad

         Strategic brand management for B2B markets : a road map for organizational transformation. - New Delhi , 2010.

         xix, 262 p. : ill. ; 22 cm Response books.

         ISBN 9788132105220 (paper back)
         .-ISBN 8132105222 (paper back).
         
         1. Branding (Marketing) 2. Brand name products - Management 3. Product management - India 4. Branding (Marketing) - India 5. Brand name products - India - Management 6. Product management - India.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    915672ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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