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Wiley international encyclopedia of marketing / editors-in-chief, Jagdish Sheth, Naresh Malhotra

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    HF5415
    W55 2011
     
    908177 (Reference),Vol. 1,BOK
    Wiley international encyclopedia of marketing. - Chichester, West Sussex, UK , 2011.

         7 v. : ill. ; 26 cm.
         v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.

         ISBN 9781405161787 (set : hbk.)
         .-ISBN 1405161787 (set : hbk.).
         
         1. Consumption (Economics) - Encyclopedias 2. Advertising - Encyclopedias 3. Marketing - Encyclopedias.I. Malhotra, Naresh K. II. Sheth, Jagdish N. III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    908177ReferenceVol. 1PERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKruj
    908178ReferenceVol. 2PERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKruj
    908179ReferenceVol. 3PERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKruj
    908180ReferenceVol. 4PERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKruj
    908181ReferenceVol. 5PERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKruj
    908182ReferenceVol. 6PERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKruj
    908183ReferenceVol. 7PERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKruj

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