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In-film advertising : brand positioning strategy / edited by Prateek Kanchan

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    HF6146.P78
    I54 2006
     
    903532 (Shelf),BOK
    In-film advertising : brand positioning strategy. - Hyderabad, India , 2006.

         vi, 180 p. : ill. ; 23 cm ICFAI books.
         Contributed articles; some previously published.

         ISBN 8131404862 (pbk.)
         .-ISBN 9788131404867 (pbk.).
         
         1. Advertising - India - Brand name products 2. Advertising - India - Brand name products 3. Product placement in mass media 4. Product placement in mass media - India.I. Kanchan, Prateek - 1969- II. Title III. Series
         Library : UiTM Shah Alam; UITM Sarawak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    903532ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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