In-film advertising : brand positioning strategy / edited by Prateek Kanchan
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| | | In-film advertising : brand positioning strategy. - Hyderabad, India , 2006. |
| vi, 180 p. : ill. ; 23 cm ICFAI books. | Contributed articles; some previously published. | ISBN 8131404862 (pbk.) | .-ISBN 9788131404867 (pbk.). | | 1. Advertising - India - Brand name products 2. Advertising - India - Brand name products 3. Product placement in mass media 4. Product placement in mass media - India.I. Kanchan, Prateek - 1969- II. Title III. Series | | Library : UiTM Shah Alam; UITM Sarawak |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 903532 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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