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Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.

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    HD9980.5
    .B358 2009
     
    908516 (Shelf),BOK
    Baron, Stev

         Services marketing : text and cases. - Basingstoke, Hampshire , 2009.

         xvii, 358 p. : ill. ; 25 cm.
         Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Rela.

         ISBN 9780230520936
         .-ISBN 0230520936.
         
         1. Service industries - Marketing - Case studies 2. Service industries - Marketing - Case studies.I. Harris, Kim II. Hilton, Toni III. Title
         Library : UiTM Shah Alam; UITM Sabah; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    908516ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    908517ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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