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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light, Joan Kiddon

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    HF5415.1255
    .L54 2009
     
    898450 (Shelf),BOK
    Light, Larry

         Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands. - Upper Sadle River, N.J. , 2009.

         xx, 218 p. : ill. ; 24 cm.

         ISBN 0136043313(hardback : alk. paper)
         .-ISBN 9780136043317(hardback : alk. paper).
         
         1. McDonald's Corporation - . Case studies 2. Product life cycle 3. Brand name products - Management 4. Branding (Marketing) - Management.I. Kiddon, Joan,1949- II. Title

         http://www.loc.gov/catdir/toc/ecip0826/2008034733.html
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    898450ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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