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Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann, Joselin Linder

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    HF5415.525
    .Z53 2010
     
    898996 (Shelf),BOK
    Zichermann, Gabe , 1974-

         Game-based marketing : inspire customer loyalty through rewards, challenges, and contests. - Hoboken, N.J. , 2010.

         xviii, 220 p. : ill. ; 24 cm.

         ISBN 9780470562239 (cloth)
         .-ISBN 0470562234 (cloth).
         
         1. Customer loyalty 2. Customer loyalty programs 3. Marketing.I. Linder, Joselin II. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    898996ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    901219ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    903684ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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