Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann, Joselin Linder
-
| | | | Game-based marketing : inspire customer loyalty through rewards, challenges, and contests. - Hoboken, N.J. , 2010. | xviii, 220 p. : ill. ; 24 cm. | ISBN 9780470562239 (cloth) | .-ISBN 0470562234 (cloth). | | 1. Customer loyalty 2. Customer loyalty programs 3. Marketing.I. Linder, Joselin II. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 898996 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 901219 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 903684 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|