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Branding and sustainable competitive advantage : building virtual presence / Avinash Kapoor and Chinmaya Kulshretha, editors

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    HF5415.1255
    .B72 2012
     
    905156 (Shelf),BOK
    Branding and sustainable competitive advantage : building virtual presence. - Hershey, PA , 2012.

         xi, 282 p. : ill. ; 30 cm.

         ISBN 9781613501719 (hbk.)
         .-ISBN 1613501714 (hbk.).
         
         1. Branding (Marketing) 2. Brand name products - Management 3. Product management - Management.I. Kapoor, Avinash II. Kulshrestha, Chinmaya - 1976- III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    905156ShelfPERPUSTAKAAN ALAM BINA TUN ABDUL RAZAK(FSPU)BOOKRAK TERBUKA (OPEN SHELVES)

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