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The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler

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    HF5415.1265
    .A25 2010
     
    901241 (Shelf),BOK
    Aaker, Jennifer Lynn

         The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change. - San Francisco , 2010.

         xxv, 211 p. : ill. ; 22 cm.

         ISBN 0470614153
         .-ISBN 9780470614150.
         
         1. Internet - Social aspects 2. Social change - Political aspects 3. Social responsibility of business - Political aspects 4. Social entrepreneurship 5. Internet marketing - Political aspects 6. Social media - Political aspects.I. Smith, Andy - 1968- II. Adler, Carlye III. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    901241ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    904246ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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