Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom
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| | | Lindstrom, Martin , 1970- |
| Brand sense : sensory secrets behind the stuff we buy. - London. - Philadelphia , 2010. | x, 175 pages : illustrations ; 22 cm. | 2nd edition. | ISBN 9780749460570 | .-ISBN 0749460571. | | 1. Senses and sensation 2. Advertising - Psychological aspects 3. Brand name products - Psychological aspects 4. Business names 5. Advertising - Brand name products.I. Title | | Library : UiTM Shah Alam; UITM Pahang |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 147541AD | Shelf | | PERPUSTAKAAN INTEC(S17) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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