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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony

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    HD69.B7
    D43 2010
     
    901193 (Shelf),BOK
    De Chernatony, L.

         From brand vision to brand evaluation : the strategic process of growing and strengthening brands. - Amsterdam , 2010.

         xvi, 376 p. : ill. ; 23 cm.
         Previous ed.: 2006.

         ISBN 1856177734 (pbk.)
         .-ISBN 9781856177733 (pbk.).
         
         1. Trademarks 2. Brand name products 3. Product management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    901193ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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