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Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Jochen Wirtz

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  • MARC

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    HD9989.A82
    L68 2011
     
    916149 (Shelf),BOK
    Lovelock, Christopher H.

         Services marketing : an Asia-Pacific and Australian perspective.

         xx, 564 pages : illustrations ; 25 cm.

         ISBN 9781442517011 (pbk.).
         
         1. Service industries - Pacific Area - Marketing 2. Service industries - Australia - Marketing 3. Customer services - Pacific Area - Marketing 4. Customer services - Australia - Marketing.I. Patterson, Paul G. II. Wirtz, Jochen III. Title
         Library : UiTM Shah Alam; UITM Sabah; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    916149ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    932161ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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