Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Jochen Wirtz
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| | | | Services marketing : an Asia-Pacific and Australian perspective. | xx, 564 pages : illustrations ; 25 cm. | ISBN 9781442517011 (pbk.). | | 1. Service industries - Pacific Area - Marketing 2. Service industries - Australia - Marketing 3. Customer services - Pacific Area - Marketing 4. Customer services - Australia - Marketing.I. Patterson, Paul G. II. Wirtz, Jochen III. Title | | Library : UiTM Shah Alam; UITM Sabah; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 916149 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 932161 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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