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Branding your business : promote your business, attract customers, build your brand through the power of emotion / James Hammond

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    HF5415.1255
    .H36 2011
     
    147432AD (Shelf),BOK
    Hammond, James , 1952-

         Branding your business : promote your business, attract customers, build your brand through the power of emotion. - London. - Philadelphia, PA , 2011.

         vii, 276 p. : ill. ; 22 cm.
         Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.
         Subtitle from cover.

         ISBN 9780749462963 (pbk.)
         .-ISBN 0749462965 (pbk.)
         .-ISBN 9780749463021 (eBook)
         .-ISBN 0749463023 (eBook).
         
         1. Senses and sensation - Management 2. Consumer behavior - Psychological aspects 3. Communication in marketing 4. Branding (Marketing) - Management 5. Brand name products - Psychological aspects.I. Hammond, James - 1952 II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    147432ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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