Branding your business : promote your business, attract customers, build your brand through the power of emotion / James Hammond
-
| | | | Branding your business : promote your business, attract customers, build your brand through the power of emotion. - London. - Philadelphia, PA , 2011. | vii, 276 p. : ill. ; 22 cm. | Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008. | Subtitle from cover. | ISBN 9780749462963 (pbk.) | .-ISBN 0749462965 (pbk.) | .-ISBN 9780749463021 (eBook) | .-ISBN 0749463023 (eBook). | | 1. Senses and sensation - Management 2. Consumer behavior - Psychological aspects 3. Communication in marketing 4. Branding (Marketing) - Management 5. Brand name products - Psychological aspects.I. Hammond, James - 1952 II. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 147432AD | Shelf | | PERPUSTAKAAN INTEC(S17) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|