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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers

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    HF5415.5
    .P458 2011
     
    891173 (Re-process),BOK
    Peppers, Don.

         Managing customer relationships : a strategic framework. - Hoboken, NJ , 2011.

         xv, 512 p. : ill. ; 26 cm.
         Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.

         ISBN 9780470423479 (cloth)
         .-ISBN 0470423471 (cloth).
         
         1. Information storage and retrieval systems - Marketing 2. Consumers' preferences - Marketing 3. Relationship marketing 4. Customer relations - Management.I. Rogers, Martha,1952- II. Title
         Control No. : 14132
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    891173Re-processPTAR KAMPUS PUNCAK ALAM(PPA)BOOK
    891174ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs
    891175ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr
    942685ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

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