Consumer Behavior Knowledge for Effective Sports and Event Marketing / Edited by Lynn R. Kahle, Angeline G. Close
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| | | Consumer Behavior Knowledge for Effective Sports and Event Marketing. |
| xxxiv, 314 pages : illustrations ; 24 cm. | ISBN 9780415873581 | .-ISBN 9780415873574. | | 1. Special events - Marketing 2. Consumer behavior 3. Communication in marketing 4. Sports - Marketing.I. Close, Angeline II. Kahle, Lynn R. III. Title | | Library : UiTM Shah Alam; UITM Pahang; UITM Kelantan; UITM Kedah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 894376 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | RAK TERBUKA (OPEN SHELVES) | 894377 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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