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Consumer Behavior Knowledge for Effective Sports and Event Marketing / Edited by Lynn R. Kahle, Angeline G. Close

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  • MARC

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    HF5415.32
    .C65866 2011
     
    894376 (Shelf),BOK
    Consumer Behavior Knowledge for Effective Sports and Event Marketing.

         xxxiv, 314 pages : illustrations ; 24 cm.

         ISBN 9780415873581
         .-ISBN 9780415873574.
         
          1. Special events - Marketing 2. Consumer behavior 3. Communication in marketing 4. Sports - Marketing.I. Close, Angeline II. Kahle, Lynn R. III. Title
         Library : UiTM Shah Alam; UITM Pahang; UITM Kelantan; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    894376ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)
    894377ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)

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