Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris
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| | | | Packaging the brand : the relationship between packaging design and brand identity. - Lausanne, Switzerland , 2011. | 207 p. : ill. (chiefly col.) ; 30 cm Required reading range. | Includes bibliographical references (p. 206) and index. | ISBN 9782940411412 (pbk.) | .-ISBN 2940411417 (pbk.). | | 1. Packaging - Design 2. Packaging - Design - Study and teachinh 3. Branding (Marketing) - Design 4. Graphic design (Typography) - Design 5. Trademarks - Design.I. Harris, Paul II. Title III. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 916866 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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