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Advertising, Promotion, and other aspects of Integrated Marketing Communications / Terence A. Shimp

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    HF5415.123
    .S54 2010
     
    896935 (Shelf),BOK
    Shimp, Terence A.

         Advertising, Promotion, and other aspects of Integrated Marketing Communications.

         xx, 668 pages : illustrations ; 29 cm.

         ISBN 9780324593600
         .-ISBN 0324593600.
         
         1. Advertising 2. Direct marketing 3. Sales promotion 4. Communication in marketing.I. Title
         Library : UiTM Shah Alam; UITM Pulau Pinang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    896935ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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