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Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott

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    HD9980.5
    .K375 2006
     
    894040 (Shelf),BOK
    Kasper, Hans

         Services marketing management : a strategic perspective. - Chichester, West Sussex, England , 2006.

         xvii, 554 p. : ill. ; 26 cm.
         Subtitle on 1999 ed.: An international perspective.

         ISBN 0470091169 (pbk. : alk. paper)
         .-ISBN 9780470091166.
         
         1. Service industries - Management - Marketing 2. Customer services - Marketing - Management.I. Helsdingen, Piet van II. Gabbott, Mark III. Title
         Library : UiTM Shah Alam; UITM Perak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    894040ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKslr

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