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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens

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  • MARC

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    TX911.3.M3
    K68 2010
     
    902017 (Shelf),BOK
    Kotler, Philip

         Marketing for hospitality and tourism. - Boston , 2010.

         xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.

         ISBN 9780135045596 (casebound : alk. paper)
         .-ISBN 0135045592 (casebound : alk. paper)
         .-ISBN 9780132453134 (pbk.).
         
         1. Hospitality industry - Marketing 2. Tourism - Marketing.I. Makens, James C. II. Bowen, John T. III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    902017ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr
    D970597ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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