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Advertising and promotion : an integrated marketing communications perspective / George Belch

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    HF5823
    .B387 2012
     
    889920 (Reference),BOK
    Belch, George E.

         Advertising and promotion : an integrated marketing communications perspective. - New York , 2012.

         xxxiv, 828 p. : ill. (chiefly col.) ; 29 cm.
         Includes index.

         ISBN 9780073404868
         .-ISBN 0073404861.
         
         1. Advertising 2. Sales promotion 3. Communication in marketing.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-11.gif
         Library : UiTM Shah Alam; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    889920ReferencePERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKruj
    898052ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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