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The cool factor : building your brand's image through partnership marketing / Del Breckenfeld

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    HF5415.1255
    .B74 2009
     
    891932 (Shelf),BOK
    Breckenfeld, Del , 1949-

         The cool factor : building your brand's image through partnership marketing. - Hoboken, N.J. , 2009.

         xxi, 266 p. ; 24 cm.

         ISBN 047037196X
         .-ISBN 9780470371961.
         
         1. Brand name products 2. Imagery (Psychology) 3. Branding (Marketing).I. Title
         Library : UiTM Shah Alam; UITM Sabah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    891932ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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